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“My whole life I’ve been greedy, greedy, greedy. I’ve grabbed all the money I could get — I’m so greedy,” Donald Trump told Republican primary voters last January. “But now I want to be greedy for the United States.”
In a country so besotted with wealth and power that a real-estate scion serially firing his less well-born subordinates made for must-see television, this proved to be a winning pitch. With a single sentence, Trump rebranded his long history of ripping off contractors, investors, indebted single parents, and his own severely ill family members into a testament to his own ruthless efficacy. He pursued his own prosperity by any means necessary. Now, he’d do the same for his country. The line’s audacity gave it a ring of authenticity. It was simple, memorable, surprising — and, of course, exactly what a presidential candidate who was still “greedy, greedy, greedy” for himself would say.
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