Frances Moore Lappe
Author, "Diet For A Small Planet"
Author, "Diet For A Small Planet"
This week an open letter to McDonald's signed by 550 health professionals appears in full-page ads in newspapers across the country. Their message? Real simple: "Stop making the next generation sick--retire Ronald and the rest of your junk food marketing to kids," said signer Dr. Steven K. Rothschild, Associate Professor of Preventative Medicine at Rush Medical College.
The letter's signers also include Dr. William C. Roberts, Editor-in-Chief of The American Journal of Cardiology, Dr. Walter Willett, Chair of Nutrition at Harvard School of Public Health and Dr. Deborah Burnet, Chief of General Medicine and a pediatrician at University of Chicago, as well as the Hollywood immortalized doctor, Patch Adams.
Their letter coincides with a McDonald's shareholder meeting in Chicago where 14 institutional investors will introduce the first resolution ever to call on a major corporation to deal with its public health impacts as well as shareholder liabilities for these impact could carry.
In a campaign coordinated by Boston-based Corporate Accountability International, the doctors describe the epidemic that alarms them: A full third of American kids are obese. And thanks to diets high in McDonald's-style fast-food it's estimated that one in three American newborns will develop Type II Diabetes in their lifetime.
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"I've grown certain that the root of all fear is that we've been forced to deny who we are... Even the fear of death is nothing compared to the fear of not having lived authentically and fully." ~ Frances Moore Lappé
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