Monday, March 2, 2009

POWERFUL: The Obama Code/Lakoff Article


Tuesday 24 February 2009

As President Obama prepares to address a joint session of Congress, what can we expect to hear?

The pundits will stress the nuts-and-bolts policy issues: the banking system, education, energy, health care. But beyond policy, there will be a vision of America - a moral vision and a view of unity that the pundits often miss.

What they miss is the Obama Code.

For the sake of unity, the President tends to express his moral vision indirectly. Like other self-aware and highly articulate speakers, he connects with his audience using what cognitive scientists call the "cognitive unconscious." Speaking naturally, he lets his deepest ideas simply structure what he is saying. If you follow him, the deep ideas are communicated unconsciously and automatically. The Code is his most effective way to bring the country together around fundamental American values.

For supporters of the President, it is crucial to understand the Code in order to talk overtly about the old values our new President is communicating. It is necessary because tens of millions of Americans - both conservatives and progressives - don't yet perceive the vital sea change that Obama is bringing about.

The word "code" can refer to a system of either communication or morality. President Obama has integrated the two. The Obama Code is both moral and linguistic at once. The President is using his enormous skills as a communicator to express a moral system. As he has said, budgets are moral documents. His economic program is tied to his moral system and is discussed in the Code, as are just about all of his other policies.

Behind the Obama Code are seven crucial intellectual moves that I believe are historically, practically, and cognitively appropriate, as well as politically astute. They are not all obvious, and jointly they may seem mysterious. That is why it is worth sorting them out one-by-one.

1. Values Over Programs

The first move is to distinguish programs from the value systems they represent. Every policy has a material aspect - the nuts and bolts of how it works - plus a typically implicit cognitive aspect that represents the values and ideas behind the nuts and bolts. The President knows the difference. He understands that those who see themselves as "progressive" or "conservative" all too often define those words in terms of programs rather than values. Even the programs championed by progressives may not fit what the President sees as the fundamental values of the country. He is seeking to align the programs of his administration with those values.

The potential pushback will come not just from conservatives who do not share his values, but just as much from progressives who make the mistake of thinking that programs are values and that progressivism is defined by a list of programs. When some of those programs are cut as economically secondary or as unessential, their defenders will inevitably see this as a conservative move rather than a move within an overall moral vision they share with the President.

This separation between values and programs lies behind the President's pledge to cut programs that don't serve those values and support those that do - no matter whether they are proposed by Republicans or Democrats. The President's idealistic question is, what policies serve what values? - not what political interests?


2. Progressive Values Are American Values

President Obama's second intellectual move concerns what the fundamental American values are. In Moral Politics, I described what I found to be the implicit, often unconscious, value systems behind progressive and conservative thought. Progressive thought rests, first, on the value of empathy - putting oneself in other people's shoes, seeing the world through their eyes, and therefore caring about them. The second principle is acting on that care, taking responsibility both for oneself and others, social as well as individual responsibility. The third is acting to make oneself, the country, and the world better - what Obama has called an "ethic of excellence" toward creating "a more perfect union" politically.

Historian Lynn Hunt, in Inventing Human Rights, has shown that those values, beginning with empathy, lie historically behind the human rights expressed in the Declaration of Independence and the Constitution.

Obama, in various interviews and speeches, has provided the logical link. Empathy is not mere sympathy. Putting oneself in the shoes of others brings with it the responsibility to act on that empathy - to be "our brother's keeper and our sister's keeper" - and to act to improve ourselves, our country, and the world.

The logic is simple: Empathy is why we have the values of freedom, fairness, and equality - for everyone, not just for certain individuals. If we put ourselves in the shoes of others, we will want them to be free and treated fairly. Empathy with all leads to equality: no one should be treated worse than anyone else. Empathy leads us to democracy: to avoid being subject indefinitely to the whims of an oppressive and unfair ruler, we need to be able to choose who governs us and we need a government of laws.

Obama has consistently maintained that what I, in my writings, have called "progressive" values are fundamental American values. From his perspective, he is not a progressive; he is just an American. That is a crucial intellectual move.

Those empathy-based moral values are the opposite of the conservative focus on individual responsibility without social responsibility. They make it intolerable to tolerate a President who is The Decider - who gets to decide without caring about or listening to anybody. Empathy-based values are opposed to the pure self-interest of a laissez-faire "free market," which assumes that greed is good and that seeking self-interest will magically maximize everyone's interests.

They oppose a purely self-interested view of America in foreign policy. Obama's foreign policy is empathy-based, concerned with people as well as states - with poverty, education, disease, water, the rights of women and children, ethnic cleansing, and so on around the world.

How are such values expressed? Take a look at the inaugural speech. Empathy: "the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job, the firefighter's courage to storm a stairway filled with smoke, but also a parent's willingness to nurture a child..." Responsibility to ourselves and others: "We have duties to ourselves, the nation, and the world." The ethic of excellence: "there is nothing so satisfying to the spirit, so defining of character, than giving our all to a difficult task." They define our democracy: "This is the meaning of our liberty and our creed."

The same values apply to foreign policy: "To the people of poor nations, we pledge to work alongside you to make your farms flourish and make clean waters flow; to nourish starved bodies and feed hungry minds." And to religion as well: By quoting language like "our brother's keeper," he is communicating that mere individual responsibility will not get you into Heaven, that social responsibility and making the world better are required.

3. Biconceptualism and the New Bipartisanship

The third crucial idea behind the Obama Code is biconceptualism, the knowledge that a great many people who identify themselves ideologically as conservatives, or politically as Republicans or Independents, share those fundamental American values - at least on certain issues. Most "conservatives" are not thoroughgoing movement conservatives, but are what I have called "partial progressives" sharing Obama's American values on many issues.

More: http://www.truthout.org/022409R

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It's time for greatness -- not for greed. It's a time for idealism -- not ideology.
It is a time not just for compassionate words, but compassionate action.
~ Marian Wright Edelman

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