Monday, December 28, 2015

Jerry Mander: The Role of Globalization


It is no accident that television has been dominated by a handful of corporate powers. Neither is it accidental that television has been used to re-create human beings into a new form that matches the artificial, commercial environment. A conspiracy of technological and economic factors made this inevitable and continue to.

Scientists who study brain-wave activity found that the longer one watches television, the more likely the brain will slip into "alpha" level: a slow, steady brain-wave pattern in which the mind is in its most receptive mode. It is noncognitive mode; i.e., information can be placed into the mind directly, without viewer participation.

The role of globalization is to homogenize all cultures, and to turn them into commodified markets, and therefore, to make them easier for global corporations to control. Global corporations are even now trying to commodify all remaining aspects of national cultures, not to mention indigenous cultures.


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